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Lectures
1) Total Media Marketing for Your Inn
In order to make a successful business out of innkeeping, you must continuously and creatively market your inn on many different levels. You want to let as many potential guests know about your inn as possible, and since people search out information in many different ways, it's important to utilize all media that is available. This interactive discussion share ideas from innkeepers throughout North America and will get innkeepers to share what really works for them.
2) Your Inns Cookbook for Fun and Profit
This interactive discussion will educate innkeepers and get them to answer the question, should I publish a cookbook? It will give them real answers and examples to make good decisions regarding publishing. Pamela will give her expertise from 20 years in the publishing industry to the innkeepers who are interested in publishing. And she will also give innkeepers alternative ideas for sharing their recipes with their guests without publishing a book.
3) Heritage Travel
Tourism generates $540 billion towards the national economy. According to a report by TIA, cultural and historic tourism accounts for about 44 percent of that. This is a huge number and helps to put into perspective the whole concept of travel as an educational experience. There will be an interactive discussion with the audience of types of Heritage Travel ideas, how hot this topic is in today's marketplace, and a handout on the topic as well as valuable web sites for gathering information and article ideas.
4) Taking a legacy business on-line, profitably.
Expanding your existing business to be able to leverage the strengths of the
Internet and expanding into other areas. There will be an in depth discussion with examples to give companies the information and tools to make the correct decisions for them right now and into the future.
5) Content: Lease it, Buy it, or Create it.
With the 5 most important considerations to take into account for both
the seller and the buyer.
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