Hailed as a pioneer in the E-Travel industry, Ms. Lanier has spoken at such benchmark conferences as:
- International Food Wine and Travel Writers Association Conference keynote speaker January 2010
- California Lodging Expo & Conference in Santa Clara (Oct 2006)
- Internet World in Los Angeles (April 1999)
- Phocus Wright Travel Technology Conference (1999)
- EyeforTravel in London (September 1999) and Los Angeles (March 2002)
- Travel Com in New York City (February 2000 & March 2001)
Ms. Lanier often speaks on the subject of taking a well-established legacy business onto the Internet - profitably.
Pamela with Sandy da Ruffa after her workshop on "Total Media Marketing" at the Jan. 2000 CABBI conference
Pamela with Jeff Hughes -
PAII founding member, Utah innkeeper,
and inn consultant
1) Marketing With Passion
This dynamic presentation encompasses marketing your inn in all available media and by many different means. Compromised of our members inns best marketing ideas and from the results of this same presentation given over 20 times around the US & Canada. Every innkeeper and marketing manager is sure to walk away with some exciting new marketing strategies
2) Occupancy Rates - How To Get Them Where You Want Them To Be
To determine rate structures we regularly query our database of over 8,500 member inns to determine rates by region, size of establishment, types of services offered, and more. A key resource is our occupancy survey which was taken live at over 30 conferences since 2001, most recently updated in January 2011. In addition Ms. Lanier will include information from organizations such as: The American Hotel & Lodging Association, PAII and various state lodging and/or tourism associations.
3) State of the Bed and Breakfast Industry- An Industry Comes of Age
Pamela’s keynote address based on her 28 years of experience, its full of fascinating facts and figures, and includes a cutting edge report on industry trends. This session closes with an interactive question and answer time.
4) Developing your Inn’s Cookbook for Fun and Profit
“Your Inns Cookbook for Fun and Profit” Developing a cookbook for your inn is a fabulous way to showcase your cuisine, promote your inn, and make a tidy profit while doing so. We’ll explore how to develop your own cookbook or cookbook alternative from recipe selection to final printing and promotion. This is a very fun interactive session!
5) B&B Real Estate- Towards a More Liquid Market
Based upon a landmark study of over 1,500 inns for sale, this unique presentation includes recommendations from some of the industry’s real estate gurus, lots of hard hitting facts & figures and some very practical tips of how to ramp up to get top dollar (including how to price your property). Helpful handouts on marketing your B&B will be provided.
6) It’s Easy (For Innkeepers) to be Green
“It’s Easy to be Green” is a hands-on seminar-style presentation to help innkeepers get up to speed easily and affordably with earth-saving environmental trends. From the latest thinking on ecologically sound cleansers and detergents, this is a well-researched talk that’s fun, interactive and meaningful. Each innkeeper will leave with a fact-filled handout to aid in putting it all into practice.
7) Retailing for Fun & Profit
This fun and interesting presentation is all about how to monetize your floor space. Why be satisfied with just room revenue when you can easily earn more. In many cases by doing things you love to do. A must presentation for innkeepers who love antiques, hobbyists, gourmet chefs, and all of those with a creative vision of here their talents can take their inn and their bottom line.
8) Attracting Gen X and Gen Y To Your Inn
Marie Lanier will be speaking on a new generation of successful marketing techniques for Gen X and Y. This talk will bring you up to speed with your younger guests needs and desires and give you a heads up on implementing social networking, blogs, and more to keep your marketing up to the minute. Every Inn needs to attract these free spending new guests. But how to do so requires some insider know-how. Marie will tell you how and provide you with Action Steps in writing to help you go viral.
9) Social Media Marketing & Web 2.0
Everyone uses these terms, but in this session you will learn how to easily implement and utilize blogs, reviews, and the world of social media to your advantage, driving more traffic to your website and many more guests to your inn.
10) What’s your Marketing Footprint?
Marie will help innkeepers create a simple, easy to follow social marketing plan that will immediately expand their marketing footprint from offline to online.
11) Rural Tourism: Putting Heads in Country Beds
How to rise to the challenge and succeed in developing compelling reasons for travelers to visit your rural or agricultural area. A revealing and surprisingly simple marketing approach.
12) Destination Marketing with Passion and Technology
Determine what’s strongest about your area and focus on those attributes with enthusiasm and simple technical techniques to make a large difference in your marketing success.
13) Attracting International Guests
Five simple steps to attract international guests whether you speak their language or not.
14) Destination and Search Engine Optimization in One Step
Destination marketing is one of your most powerful components of Search Engine Optimization, let me share with you how to make this step easy and profitable while attracting the likes of Google.
15) How to Maximize Repeat Business
Ten chief factors that build guest loyalty, it’s a surprising mix.
16) Using Social Media Marketing to Attract “New” and “Younger” Guests
Young guests are using social media without fail, so how can you easily place your B&B in their path? Learn from a Gen X gal who enjoys social media and uses it for fun and business every day.
17) Know What A Guest Wants, Even Before They Do
Key insight on how you should allocate your resources and market your property based on guest preferences. Important tricks of the trade to keep them coming back for more.
18) B&B Online Marketing Tools
Online marketing tools are abundant. During this discussion we will go through a number of options available for marketing your B&B online. Also, learn what tools other innkeepers have used and found useful in this interactive speech such as ConstantContact.com, Shutterstock.com, and more.
19) Marketing Priorities
With so many online marketing options and directions to go, what is the most important to your B&B? Find out where you should start your online marketing process and find out which concepts in marketing are the most important, giving you the biggest bang for your marketing buck!
20) Turning Your Inn into a Luxury Property
It does not matter if you offer a one room B&B in the Black Hills of South Dakota or a 15 room Inn in popular Lake Tahoe, CA, creating a luxurious experience for your guest is a matter of creative thinking and amenities that guests really want. If you’re considering increasing the “lux factor” at your Inn, now’s the time to brainstorm with the authors of the best-selling guide, Elegant Small Hotel, Boutique & Luxury Accommodations.
21) Marketing by the generations
From the millennial to Gen X through the boomers and golden guests, learn specific techniques to target and maximize your marketing to each demographic easily and inexpensively.
22) Marketing for Diversity
Here come the internationals. Plus appealing to guests from different cultures including the USA to maximize occupancy. 2011 is the year of the international guests
23) Bed Bugs 101: They Come in the Night
24) Make Your Property Distinctive & Alluring
What’s working coast-to-coast for Innkeepers based on Lanier surveys from across the Nation and what guests want, right now. You’ll learn the latest in hospitality trends, desirable amenities and savvy marketing initiatives to pull in more guests.
25) Marketing Essentials
It’s refreshing (and probably very much needed) to once in a while sit down and take a moment to re-evaluate what marketing initiatives you’ve implemented in the past, what things you’ve been thinking about for the future and what you believe works for your B&B. From this exercise as a group of “gorilla marketers,” we will together come up with a tried and true list of marketing essentials to promote your business. The presenter will take into account what works for your fellow innkeepers, including information gathered from innkeepers across the Nation. Special tips on marketing to the younger generation.
26) Exiting Innkeeping Profitably
27) Stakeholders in a Destination: Increasing Visitors though Collaborative Efforts
28) Building a Wedding Business from 2-200 people
29) Using Specialty Deal Programs to Pull in Customers from near and far
30) Local Marketing that Counts (How to Market in your Own Backyard)
31) Building a Referral Business for Repeat Customers